YOUR "REASONS TO" MUST OUTWEIGH YOUR "REASONS NOT TO"

June 8, 2021

YOUR "REASONS TO" MUST OUTWEIGH YOUR "REASONS NOT TO"

A few nights ago I was so tired and it felt like the best thing to do was to go to bed, considering I had an early start the next day.

But I needed to finish a book I was reading. That was the goal I had set for the day.
I had several REASONS NOT TO, but I had MORE REASONS TO read the book.

You see, one of the reasons why many people are not fulfilling their purpose or living to their fullest potential is because they have MORE REASONS NOT TO than they do REASONS TO.

Your REASONS TO do a thing are the perceived benefits of that thing.

For instance: my REASONS TO read the book include: to learn, grow, impact more lives, inspire more people, improve myself, be a better person, be a better husband or parent, etc.

Your REASONS NOT TO, however, are the perceived cost.

For me, these include: I am tired, I am too busy, I have an early start tomorrow, no one would know, what if I read and I don't learn anything? Who cares if I read? etc.

Until your REASONS TO (perceived benefits) far outweigh your REASONS NOT TO (perceived costs), you will never get yourself to do the things you need to do to succeed.

Imagine a weighing scale with one side weighing your REASONS TO, and the other side, your REASONS not to.

Your REASONS TO must always outweigh your REASONS NOT TO.

From today, whenever you are caught between two words, whether you should do anything that will help you on your path of destiny, always think of the REASONS TO, more than the REASONS not to.

I believe in you.

- Dr Samuel Ekundayo | The Purpose Preacher

September 8, 2025
Picture an eagle in a cage. No matter how beautiful the cage is, the eagle was not designed to live in a cage. It was designed to soar on the highest heights and mountains with courage and flair. No matter the lure of the cage, it can never surpass the freedom of the eagle soaring in all expanse of the skies in all of its glories and strength. Like the eagle trapped, too many brilliant, gifted, called individuals are trapped in the cage of careers they were not designed for. They can never command their true worth and value, they can only eat the crumbs they are being fed by their captors. The lure of salaries and pennies that will never satisfy keeps them in such cages. They would rather remain in the rat race than take the risks for their freedom and glory. The Bible says, "If the Son (Jesus) sets you free, you will be free indeed." - John 8:36 As a child of God, you can break free! You were not designed to be caged! Any job that does not give you the freedom to express your gifts, talents and calling is a cage. One of the biggest graveyards of purpose I see is this graveyard of unfulfilling careers. People get jobs only for the sake of earning, rather than fulfilling their life's calling and pursuing what matters to them. But here's the truth: The careers you were not designed for will not satisfy you. They will leave you with voids and emptiness. At the end of your career, you would lack true legacy, influence and impact. Your time to break free is now. I believe in you. Dr Samuel Ekundayo
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